A new donut has joined the roadside station Boyou Nakayama. The new item to be released this time is the ``Jagaan Donut'', which uses Hokkaido-produced potato filling. The fragrant fried donut dough is filled with "potato bean paste" that brings out the gentle sweetness of Hokkaido potatoes, and chewy shiratama balls. It has a mellow and gentle taste that is different from the popular "An donut" that has been well-received by many customers and is sure to sell out. Is it the classic black sesame donut? Is it the newly released white potato donut? When in doubt, try tasting and comparing. ■Jagaan Donuts Made with Hokkaido-produced potato fillings, 2 balls, 500 yen (tax included) Please enjoy the new Hokkaido flavor that can only be found at Bogyo Nakayama.

Thank you for always using Roadside Station Boyou Nakayama. “Nakayama Pass Premium Ageimo”, which is popular every fall, will be on sale again this year for a limited time and in limited quantity. This year, three varieties of potatoes harvested at the foot of Mt. Yotei were coated in three different colors. You can enjoy 3 flavors and colors in 1 bottle, and it is a ``3-color premium fried potato'' that looks gorgeous. It took two days to carefully prepare the seasoning and other ingredients. Enjoy the chewy outside, pancake-like batter, and flaky potatoes. This is a popular item that often sells out within 20 minutes after it goes on sale. If you are driving to Nakayama Pass in autumn, please stop by early. ■Sales overview Product name: Nakayama Pass Premium Ageimo Price: 800 yen (tax included) / 3 pieces per bottle Sales period: October 1st (Thursday) to November 8th (Sunday), 2026 Sales time: 9:00~ (ends as soon as supplies last) Sales quantity: 40 pieces on weekdays, 80 pieces on weekends and holidays (limited quantity) ■Characteristics of 3 varieties of potatoes [Shadow Queen (purple)] This is an eye-catching variety with bright purple flesh. It is characterized by its moist, smooth texture and subtle sweetness. [Northern Ruby (Pink)] A variety with impressive bright pink flesh. You can enjoy the moist texture and gentle sweetness. [Toya at the foot of Mt. Yotei] This is the variety that is also used in the "Original Ageimo". It is characterized by its fine, smooth texture and elegant, gentle sweetness. ■Please note: Due to limited quantities, the sale will end once sold out. Sales contents may change depending on weather and stock availability. Thank you for your understanding.

Roadside Station Boyou Nakayama will extend its business hours during the following period to alleviate congestion during the autumn leaves season and to allow more customers to stop by. Period: October 10, 2026 (Sat) - October 11, 2026 (Sun) [2 days only] Business hours: 8:30-18:30 Last order: 18:15 *We promise to provide fried potatoes if you arrive by 18:15! *Premium fried potatoes are available in limited quantities. It will end as soon as it runs out, so please purchase as soon as possible. Please stop by Roadside Station Boyou Nakayama during your drive or trip with your family and friends. We are waiting for you with a wide selection of original fried potatoes, takeout menus, soft serve ice cream, and Hokkaido souvenirs. *The restaurant "Fusamaru Shokudo" on the second floor will be open as usual from 11:00 to 15:00.

"Nakayama Guarana" exclusively for fried potatoes. "Nakayama Guarana" is an original guarana for fried potatoes that can only be tasted at the roadside station Boyou Nakayama. Hokkaido's standard carbonated drink, guarana, is blended with a refreshing aftertaste that goes well with freshly fried potatoes. The refreshing carbonic acid brings out the aroma of fried potatoes and the oily content that lingers in your mouth. ``If you want to eat fried potatoes, this is it.'' Please enjoy this combination that is unique to Nakayama Pass. 378 yen per bottle (tax included) On sale at the Hokkaido Produce shop on the 1st floor of Roadside Station Boyou Nakayama.

Thank you very much for using our store. We apologize for the inconvenience, but we would like to inform you of the following regular holidays in August. [Regular holiday] 10th (Monday) We apologize for any inconvenience this may cause and appreciate your understanding. There are no scheduled closing dates for the takeout corner or souvenir shop that sells fried potatoes. We look forward to your visit.

In the July issue of AIRDO's in-flight magazine "rapora", we introduced "ageimo", a specialty of Nakayama Pass and the soul food of the Hokkaido people, in the special feature "Gourmet food that tells the story of Hokkaido". In the article, popular manga artist Tainori Kuwabara picks up fried potatoes as a memorable dish to enjoy in Hokkaido, and introduces their charms such as ``the simple taste of potatoes is appealing'' and ``a 100-year-old food that originated in Nakayama Pass.'' We are very happy that Boyou Nakayama's ``Ageimo'', which has been loved by many customers for many years, was introduced to people all over the country in this way. If you are using AIRDO, please take a look at the July issue of "rapora". When you travel to Hokkaido, be sure to stop by the roadside station Boyou Nakayama and enjoy the traditional taste of ``ageimo.'' All of our staff are looking forward to your visit.

We sell a limited number of soft serve ice creams that allow you to enjoy the rich flavor of Hokkaido's representative fruit, Yubari melon. Made with 27% Yubari melon juice, you can enjoy the melting sweetness and mellow aroma as if you were eating the most delicious center of a Yubari melon. Great for memories of your trip to Hokkaido, or for a break while driving. Please enjoy this luxurious taste. Product information Product name: Yubari melon soft serve ice cream Price: 700 yen (tax included) Sales location: 1F souvenir shop Limited quantity Sales hours: 9:00-17:00 *Sales will end as soon as they run out.

Thank you for using Roadside Station Boyou Nakayama on a daily basis. During the Obon period, we will extend our business hours as follows. 📅 Period: Saturday, May 2, 2026 to Tuesday, May 5, 2026 🕔 Business hours: Normally closed at 17:30 → Closed at 18:30. (*2nd floor restaurant closes at 15:00) Please take this opportunity to enjoy shopping and dining at your leisure. We look forward to your visit.

Roadside Station Boyou Nakayama 2F Fusamaru Shokudo Nakayama Toge Sohonten is holding a limited time fair "Susuro! Toge Noodle Fair!"

- Summer is finally here, and are your appetite dropping as the temperatures increase day by day? At times like these, feel the coolness from inside your body at our restaurant's proud cool-minded fair and enjoy the summer flavor to your heart's content! Our carefully selected cool noodles lineup, born from customer feedback! "In the summer, I really want to eat refreshing, cold noodles!" "Even on hot days, I want something that will stimulate my appetite!" In response to such customer feedback, we have prepared a colorful menu of cool noodles, with the chef's skilled skills. [Event period] Thursday, August 7th - end of September *Depending on the weather, the event may end without notice. Thank you for your understanding.

Thank you very much for using Roadside Station Noyo Nakayama. During the Obon period, we will be extending business hours as follows: 📅 Period: Saturday, August 9th - Sunday, August 17th, 2025 🕔 Business hours: Usually closes at 5:25pm → Closes at 6:25pm. (※The restaurant on the 2nd floor closes at 3pm) Please take this opportunity to enjoy your leisurely shopping and meals. We look forward to welcoming you all.

Thank you very much for using our store. We apologize for the inconvenience, but we would like to announce our regular August holidays as follows: [Closed days] Wednesday, August 6th, Tuesday, August 12th, Wednesday, August 20th, Tuesday, August 26th, and Wednesday, August 27th We apologize for any inconvenience caused to our customers and appreciate your understanding. We look forward to welcoming you all to our customers.

"Geimo" has recently been certified as a "100 Year Food" selected by the Agency for Cultural Affairs. Ageimo, which has been popular as a specialty of Nakayama Toge for many years, is a masterpiece that is pride and is made from simple potatoes wrapped in crunchy batter and fried in a crispy batter. We are delighted to see that this flavor, which has been loved by locals and tourists for over half a century, has been recognized as a "food culture" that will be passed down to the next generation. We will continue to deliver "ageimo" to everyone with the same taste and heart.

We are looking for friends on the official account of Noyo Nakayama LINE. Now you can try out a gacha gacha for free once, where you can win registration benefits, sports tickets, Agepon character goods, and more. This is a limited time only, so please register.

We offer the perfect cup for "ageimo"! We will be releasing an original blend ``Ageimo Exclusive/Tenku no Columbia Blend'' in collaboration with Roadside Station Boyou Nakayama and Sapporo Eshima Coffee on September 10th (Tuesday). At Roadside Station Boyou Nakayama, we will start selling a new product ``Ageimo exclusive/Tenku no Colombian Blend'' as a collaboration project with Sapporo Eshima Coffee Co., Ltd. This special coffee was completed after 3 months of trial and error over 30 times from conception, and was created in pursuit of the perfect pairing with the ``Nakayama Toge Original Aged Potato,'' which is very popular at roadside stations. This is an original blend supervised by Mr. This blend was developed in pursuit of the perfect compatibility with fried potatoes. We aim to bring out the flavor of potatoes by suppressing the bitterness and roasted smell while having a richness that rivals fried foods. The texture of the coffee is rich and smooth, like fresh butter, and the aftertaste is clear and refreshing. Taking advantage of the special location of Nakayama Pass at an altitude of 835m, we have created a well-balanced blend by harmonizing the sweet aroma of Ethiopia with a base of ``Celestial Colombia'' cultivated at high altitude. This special coffee is only available at the roadside station Boyou Nakayama. The coffee beans are carefully selected by a coffee appraiser and carefully roasted to bring out the rich aroma and deep flavor. It is a cup that brings out the rich flavor of fried potatoes while leaving a clean and pleasant aftertaste. Please try the ``Tenku no Columbia Blend'' exclusively for fried potatoes to enjoy even more delicious fried potatoes.